Your public website
A website that knows what you teach
Admissions & Growth
Every enquiry, on one board
Enquiries from your website, a phone call or a walk-in land on one admissions board with an owner, a timeline and a follow-up date.
crm · 32 API routes
What it does
A pipeline whose names are yours
Call the first column Enquiry or Qualified. Nothing in the code reads the label — open, won and lost are the facts every funnel counts, so your conversion rate survives your vocabulary.
Duplicates suggested, never swallowed
The same person really does enquire twice — a form on Monday, a call on Thursday. Matching is deliberately loose, and its only output is a suggestion to merge.
Assignment that cannot collide
Round-robin runs off a cursor incremented in the database, so two enquiries a second apart cannot land on the same counsellor. A rule naming someone who has left leaves the enquiry unassigned.
A timeline written by the system
Stage moves, assignments and calls are appended by the software. A history assembled from what somebody remembered is not a history.
Applications, and two honest outcomes
Already a member? Enrolled. Not yet? Invited, and the application says so until they accept. Press it twice and nothing doubles.
Web-to-lead, hardened
A public endpoint your own site posts to. It forces the source, has no field for stage or owner, returns a fixed acknowledgement, and answers identically for an unknown institute so it cannot enumerate them.
How it actually works
Why a lost enquiry needs a reason and a won one refuses to have one
“Why did we not get this?” is the most useful field in an admissions system, and a reason recorded against a win means nothing. The close date is stamped entering a closed stage and cleared on the way out — a reopened enquiry still reporting one lies to every cycle-time report. Conversion is won ÷ closed, never won ÷ everything, or it falls every time marketing does its job.
The permission keys it adds
A sample. Each is a real key in the catalogue, described for a school administrator rather than an engineer.
crm.lead.viewcrm.lead.assigncrm.lead.mergecrm.application.decidecrm.pipeline.manage
Who holds it
- Admissions Counsellor
- Institute Admin
The shipped role templates that hold it by default. Each is a copy you own and can edit — nothing in the code reads a role's name.
And what it does not
Naming these here is cheaper for both of us than discovering them in week six of a pilot.
What this does not do yet
Naming these is cheaper for both of us than discovering them in week six.
- Campaign attribution
- Email sequences
- SMS and WhatsApp channels
- Lead scoring
Related
Batches & enrolment
Cohorts, timetables and a waitlist that moves
Start on the free tier. Bring your spreadsheet.
A hundred seats, twenty-five courses and no conversation. If you would rather see it driven by someone who knows it, that takes twenty minutes.
Or open the sandbox (opens in a new tab) and click around first. No form.